How inflation strikes the wealthy global privileges: beyond the McDonald’s crisis and Burger King

In an unexpected paradox, the features of a new economic crisis began to wave on the horizon, not only the poor as usual, but also threatening even major commercial concessions, such as the “McDonald’s” and “Burger King” series, which have always been considered a symbol of success and steadfastness in the world of finance and business. But this time, the root cause is not related to bad departments or wrong decisions, but rather to accelerate inflation rates globally, and their profound impact on the consumption pattern, especially between the middle classes and limited income.

Inflation changes the rules of the game

In a controversial post on the “X” platform (formerly Twitter), the famous businessman and writer revealed Robert KeusakiThe author of the book “The Rich Father and the Poor Father”, that many of the great privileges have begun to suffer from Great financial losses It may lead to each other Full bankruptcy. And the reason? The sharp rise in prices, which prompted consumers to stay away from fast food that has become outside their purchasing power.

Keusaki notes that a simple meal of “McDonald’s”, previously, was a cheap and available choice for the majority, now costing more than $ 10 in some American states, an amount that is no longer justified for many families trying to reduce expenditures. This change led to a decrease in demand for basic products, such as Fried potatoes And “Burger”, to the extent that one of the major potatoes of McDonald’s potatoes has declared bankruptcy recently, in a move that is a clear indication of the depth of the crisis.

Who is the greatest affected?

Contrary to what some people might think, this crisis does not only affect customers or even employees, but extend to Wealthy privilegesThey are individuals or companies who buy the rights to operate major brand branches within the Franchise system. These, despite their assets and real estate, depend on Fixed cash flow One of the sales of the branches. With sales decreased by up to 30% in some areas, profits began to erode, and some of them became unable to cover the cost of operation or rents, threatening their financial future.

In this context, Kyusaki says:

“Inflation not only threatens the poor. Today, even the rich who thought themselves are safe, they are in the range of fire. The great wealth began to collapse, because their actual value decreases in front of the high prices.”

Global effects and not only in America

Although the phenomenon began in the United States, its influence extends to other countries that depend directly or indirectly on the American economy. Supply companies and factories that make products specifically for major restaurant chains, workers and distributors, all of whom are affected by this decrease in demand.

Even in countries such as Lebanon, where branches of McDonald’s, Kentucky and others are spread, signs of decline in turnout began due to high prices and the decline in purchasing power of the consumer. As the local economic crisis continues, the global chains are facing two options, the best of which is: either to reduce the activity or raise prices more, which will increase the customers’ reluctance.

Healthy side … is there positive?

One of the paradoxes that Kyusaki offers is that this decrease in the demand for fast food may be a healthy useful for the poor layers, which may find itself forced to go to more simply and less expensive food options, such as Apples, vegetables, and cabbage (cabbage)Instead of burgers and potatoes. On the other hand, he believes that the negative economic impact exceeds this partial positive.

An invitation to financial education

Keusaki stresses that Financial knowledge It is the real weapon to confront these transformations. In a remarkable comment, he pointed out that the current educational system in the United States, specifically the Ministry of Education, does not give students any real tools to understand the economy or money management, considering that this is intended to keep individuals in the circle of consumption and financial ignorance.

Kyusaki believes that the opportunity is now a good opportunity for everyone, especially young people, in order to learn about goldSilver, and digital currencies such as BitcoinAnd they move away from absolute dependence on fixed jobs or salaries, which quickly lose their value with high inflation.

Is the solution in digital currencies?

As part of his forward -looking vision, Kyusaki notes that Digital currenciesAnd on top of her BitcoinIt may be a safe haven in the coming years, especially with the loss of confidence in traditional monetary systems. He says that Bitcoin is “the new gold”, and smart investors must think about it seriously.

But on the other hand, Kyusaki does not ignore the risks associated with acute fluctuations in digital currencies, which requires great education and awareness before going into this field.

Lessons from the crisis

In the end, what is happening now of the universal concession sector is A big alarm bellNot only for businessmen, but for everyone. The world changes quickly, and economic rules are no longer fixed as before. Inflation, which has long been considered a chronic disease in the weak economies, is now threatening even “immunized” their wealth and brands.

If these transformations are not remedied through radical reforms in the financial system, the increase in financial awareness among individuals, and the adoption of more flexible economic models, then the following is greater, and we may witness during the coming years wider collapses in other sectors that had previously appeared “fortified”.